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A rational approach to the art of creating value together

How can we balance dependency with control? How can we thrive in an increasingly interconnected business environment while maintaining ownership of our success and purpose?


For most businesses and organizations, value is no longer created in isolation. Instead, it emerges from close collaboration within the ecosystems they operate in. With only a few exceptions, success now hinges on orchestrating collective efforts as much as solitary achievements.


This book addresses these challenges by proposing a rational framework for strategy and cooperation: ‘The Platform Company.’ Drawing inspiration from nature, it highlights examples where partnerships are crucial for survival. These practical survival strategies provide valuable lessons on how businesses can approach cooperation strategically.


In today’s dynamic landscape, companies need to broaden their strategic scope rather than narrow it. They must engage with partners to build competitive value-creation networks centered on the end customer. At the same time, organizations must stay sharply focused on their own strengths, carefully deciding where to concentrate efforts and where to leverage partnerships.


‘The Platform Company’ aims to advance the conversation on modern approaches to business and organizational design. It offers a practical, principle-based framework for fostering collaboration and driving collective success.

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The book 

 

The Platform company is a guide to tackle your organization’s key strategic challenges in the current world, addressing key aspects of the business such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose.

 

The book expands the strategic focus beyond the borders of the own organization to include the full value chain. This expands the reader’s options in creating a sustainable strategy in today’s dynamic society. 

 

Many of the concept are introduced through examples from ecology and game theory, as we follow a CEO on his trip through the plains of Africa.

Jan-Jacob Koomen
Koomen has focussed his career on B2B environment, always engaged in innovative ways to improve the performance and competitiveness of organisations.

He has been engaged in a wide range of roles, starting at Unilever were he was involved in engineering, innovation, and lean manufacturing. Later he moved to a sales and strategy at a startup in advertising (Adnovate), to digital strategy consultancy (BearingPoint), to commercial management at international B2B wholesaler (MegaGroup) and the exit by Nimbus, the PE-owner of MegaGroup.

He obtained a MSc from TU Delft and training at JIPM-Tokyo, IMD-Lausanne, Yale-New Haven, Insead-Fontainebleau and MIT-Cambridge-MA.

Koomen started FigTree consulting 2022, to bring insight and pragmatism to organisations looking for growth.

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