A rational approach to the art of partnering.
How can we combine dependency and control? how can we combine an increasingly integrated connected business environment with the need to stay in control of our own success and purpose?
The book strives to address this dilemma by building a more rational framework for strategy and co-operation: ‘The Platform Company’. The book uses many examples from nature where partnering is essential to gain survival advantages. These matter-of-fact survival principles are used to show how companies should address co-operation.
In these dynamic times, companies should expand their breath of the strategic planning, rather than contract. Organisations should actively engage partners to build the most competitive value creation network focusing on the end customer that drives the success. And they should be razor sharp on where to focus their own efforts and where to use various ways of co-operation.
The platform company strives to advance the discussion on modern ways of doing business and building organisations.
The book
The Platform company is a guide to tackle your organization’s key strategic challenges in the current world, addressing key aspects of the business such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose.
The book expands the strategic focus beyond the borders of the own organization to include the full value chain. This expands the reader’s options in creating a sustainable strategy in today’s dynamic society.
Many of the concept are introduced through examples from ecology and game theory, as we follow a CEO on his trip through the plains of Africa.
Jan-Jacob Koomen wrote The Platform Company based on his experiences as start-up entrepreneur at Adnovate, digital strategy consultant at BearingPoint, factory manager, and in connected medical devices at Unilever. He is currently CCO at the wholesale platform MegaGroup. He obtained a MSc from TU Delft and training at JIPM-Tokyo, IMD-Lausanne, and Yale-New Haven.
